Giving birth is a challenging experience. Most new mothers feel they’re never fully prepared for the life transition, and describe a problematic gap between what they’ve learned preparing during pregnancy and the reality once the baby arrives.

Becoming is a service that pairs pregnant women with new mothers for a one-on-one sharing experience. The two women can chat, schedule a home visit, and learn from each other by helping with baby tasks. Becoming provides targeted meet up guidance for each party in order to build a positive offline experience and to facilitate the sharing of similar emotional journeys. Additionally, after a pregnant woman gives birth, she can switch roles and offer help to the next woman.

This service creates a firsthand experience for pregnant women to understand what the daily life of a new mother is like. Alternatively it is also a source of companionship for the new mother on maternity leave, and provides a willing helping hand if needed.