Shift

Our relationship with food forms an important part of our identity. When someone has to change their dietary habits due to unforeseen circumstances, they are often left alone to take on the challenge. Shift is a service concept that helps people to deal with unforeseen circumstances by connecting them to someone who has gone through a similar experience.

The video follows the story of an unhealthy eater who had to undergo some dietary changes after experiencing some health problems. By using humour to balance the seriousness of the subject matter, the video shows how the service concept helps in reinventing oneself.

The concept was first developed based on research and insights from the People-Centred Design course. Drawing on the question “How might we discover more about ourselves through experiencing someone else’s routine?” and using food as a focus, a story was developed.