GrOWN – Grow your own

The more distanced we are from where and how our food is produced, the less we think about how it is grown, and the way it tastes. This distance is both physical and emotional and results in a loss of knowledge, decreased awareness and sense of community.

For a generation of connected urbanites, their status in life is no longer just defined by the expensive watch they wear, but by the food choices they make and awareness of their impact. Food has increasingly become a lifestyle and source of connection. And a part of the story we tell about ourselves and each other.

GrOWN is an automated and climate controlled greenhouse for your home. With GrOWN you have the opportunity to playfully connect with your food, through growing your own greens, and sharing this experience with friends and other members of the GrOWN community.

Well known chefs partner with us as our Taste Leaders and design dishes around each ingredient that you can grow in your GrOWN greenhouse. A wide variety of herbs, lettuces, leafy greens, root vegetables and even some fruits can be grown in the greenhouse, which is based on hydroponic growing technology.

You control your unit through the GrOWN app that you install on your smart device. Here you keep track of what you are growing and have the possibility to modify the growing conditions in order to customise your crops. It works by influencing the plants climate, so they express different phenotypic results such as varying size, texture, color, flavour and more.

Grow things for yourself or tap into our network of fellow growers and specialists in order to grow, cook and eat together, learn new techniques and recipes from other community members.