Thrive

Thrive is a concept video that was produced, filmed and edited in five days by a team of two.

Working with the brief, “Design a personal health and wellness service for newcomers that promises to be serendipitous,” we brainstormed, researched and developed a concept to “nudge” people about undiscovered opportunities when the time, and location, is right. These nudges are hints about nearby places of interest, personalized to each user. After learning a user’s daily patterns of movement, activities, and interests the service would deliver these hints at a time when a user is most likely to utilize the information they’re being given.

A low-fidelity video prototype was filmed in the first two days to explore video as a sketching tool. A higher fidelity video prototype was filmed in the following three days to explore video as a communication tool.