Leveraging Social Media – Speculative Design

For the first two weeks of the Data Driven Service Design course the team explored the International House space to understand the experience of immigrants coping with the Danish bureaucracy system.

The team embraced a speculative design approach to create futuristic scenarios in which the state was applying the marketing data strategies of modern online companies to the bureaucratic model of International House.

Scenario 1

The first scenario portrays a system where Denmark provides a 30-day trial of the services and duties that immigrants have access to only after registering to the civil register.

Anyone can preview how life in Denmark can be as a citizen, by experiencing its efficient and free health care system and other advantages for 30 days, without being officially registered to the civil register.

Scenario 2

The second scenario showed the state of Denmark leveraging Social Media platforms to communicate to people who just entered in the country.

The team created a mock-up in which the users were reached through Facebook by the International House, asking to provide a set of information in order to receive the legal permission to stay for more than 90 days.

The mock-up of the interface was shown to people queueing at the International House. Their reactions were collected and insights drawn to generate a second scenario.

Scenario 3

The third iteration illustrates a future in which Facebook has been acquired by the state of Denmark and its technology is used to access user data and process any bureaucratic task.

The state force its citizens to have a digital identity that will update autonomously and that will track the user behaviors, actions and health status.