The People Centred Research class starts with a domain and not with a specific brief nor a research question. The goal is not to execute a specific design direction, but rather to discover one (or many).

This course encompasses a set of activities and interactions with people intended to inspire the process of design. Using an understanding of people to inform design decisions is a foundation of people-centred design.

People-centred research methods draw heavily from the tradition of cultural anthropology, in particular ethnography. Like academicians in anthropology, the design researcher attempts first and foremost to make sense of the world (behaviours, attitudes, belief systems, etc.) and then distill this understanding into meaning — generalised insights that reinforce or challenge our understanding of a design challenge and inspire solutions.

IDP participants are introduced to some tools from the CIID Tool-kit and acquire basic skills in people-centred research. This provides understanding of the role research plays in the context of interaction and service design. In collaboration with external stakeholders, participants gain first-hand experience with field research techniques, team-based synthesis, co-creation and insight generation.

Ame Elliott
Nina Christoffersen