January 20-24th

Faculty: Jan-Christoph Zoels and Marco Mion

Key Words: Storytelling, visualising, prototyping, communication, time-based media


Design is storytelling. Good design engages people from the initial encounter, to revealing its potential to becoming part of our life. Products suggest intent, use and forms of engagement via form, materials, interfaces. Interaction design enables new behaviors, relationships and service experiences across multiple touch-points within a customer journey.

Prototyping is an essential element of an iterative design approach, where designs are created, evaluated, and refined until the desired performance or usability is achieved. Its main role is to manifest possible experiences, behaviours or form factors and is key to evaluate people’s experience of the service or application before further development.

Prototypes communicate the idea of a product, a service or an application to the client and help to test acceptance, usage benefits, drawbacks or other issues related to the use-to-be by different stakeholders in the intended contexts.

Video prototypes stage experiential representations of how a product, service or application may look like, feel, interact or elicit behaviors. They explain fast and at low cost the design vision to various stakeholders – clients, users and colleagues – before committing the project for further development.

This introductory visualisation workshop asked students to:

• Communicate (via video) their view of interaction design

• Tell a convincing story – engage our imagination

• Visualise their ideas in 30 seconds on-screen

Students worked with time-based media such as video, still images or animations to communicate their ideas. Iterative exercises will explored narrative structures from 6 sec Vine to 15 sec Instavid to 30 sec videos.