Metro Workshops

In order to provide value to the Metro not just as a very efficient transportation brand but also to make it valuable to people’s lives, we applied a social perspective to our approach.

There is an apparent problem of bike cellars being very dull and un-used spaces. This topic also came up in discussion with Metro administration, several times. From our initial research we found that it would be valuable to use that space in a very engaging way.

This lead us to the idea of making an arrangement for minor bike fixing within the cellar space. The idea was to have a facility within those spaces where people can make their own fixes by Themselves – a DIY approach. Arrangements would be there to both inspire and facilitate self repair and maintenance.

After going out to several Metro stations with our prototypes, we then arranged a “DIY bike fixing workshop” at Norreport Metro station. We made easy to understand instructional posters, took bike stands, bike fixing tools and other essentials. We re-created a DIY-Bike fixing corner inside the cellar. We then distributed invitation flyers for the event and publicized it online to get people’s attention and to spread the word. To our surprise people came and joined us and it turned into an actual small happening with people learning, helping and mingling.

Based on people’s insights they would love to see more variety of events and workshops around the Metro and for them it was an example of bringing people together to participate under a shared activity. This would create a memorable experience and positive associations with the Metro. These insights took us to our next step.

In our service proposal, we developed a wing for the Metro who would host periodical events for people at different prospective metro stations. It would collaborate with different event organizers and promotion houses for maintaining a diversity of small, free informal events. The responsibility of awareness about these events would be piped to different promotion houses locally. The Metro wouldn’t have a direct revenue from this service but might have to incur a small investment for maintenance. Since our approach is a socio-cultural one, the Metro would develop a greater relationship with people and in time would potentially have a greater influx of non-metro users by this gradual brand association.

We tested this idea by organizing two more events at two different metro stations under different circumstances. One was a Tai-chi workshop and another was a Choir workshop. We maintained the same structure for awareness like creating posters and inviting people on social networks in the brief period of time we had. The two workshops were very successful, we manage to design something valuable and to create a sense of human solidarity.