Small Change – Big Dreams

The concept Small Change – Big Dreams is an inconspicuous device, designed to monitor your spending.

By letting users know how much they spend and comparing this to their savings and buying goals, Small Change – Big Dreams seeks to facilitate reflective spending habits and to help users achieve what they really want and thereby avoiding impulsive, unreflected decisions.

In the process of making the video concepts our goals were to have clear storytelling and a compelling cinematic style – all supported by a subtle humorous angle. When planning and filming the scenes, we wanted clear and strong pictures, thereby reducing the need for narration or subtitling.


– Importance of equal level of  fidelity
– Value of careful storyboarding and planning
– Reaching a shared goal of aesthetic quality