Foodprint

Foodprint is a web-based service that helps you compare the financial cost of products with their human and environmental impacts. When users become members of the service, they receive a Foodprint card that is connected to an online account that tracks trends in past purchases. The system then is able to provide recommendations based on purchasing patterns for similar products with lower human and environmental impacts.

The low fidelity video prototype was useful for sketching the touchpoints of Foodprint. We discovered the potential of the unused real estate on a receipt, which was originally used as an easy prop, as a useful component of this service. A conscious decision was made to create a story out of a use case instead of explaining how the service works.

In making the high fidelity scenario, we further refined our ideas and communicated them in a higher resolution. In this iteration we decided it would be interesting to direct attention to the focus of the transaction: the hands. This was a valuable experiment in communicating expressions through gesture.