Ulrik A. Hogrebe

Country: Denmark
Area of Expertise:
Strategic design, Branding and Business Strategy, Communications, Art & Culture

Coming from a varied and global background, Ulrik has increasingly found his life and passions revolving around design. Having taken a somewhat untraditional path, Ulrik graduated with a BsC in Communication and Business Strategy from Copenhagen Business School, choosing afterwards to pursue a more culturally orientated path by enrolling for an MA in Visual Culture at Copenhagen University.

While pursuing his academic career, Ulrik succeeded in landing an internship with well-renowned Danish strategic/graphic design agency, e-Types. This internship grew into a full-time position where he worked extensively developing brand experiences and corporate identities for numerous clients in the cultural, private and public realm.

Eager to explore and learn, Ulrik also spent time working with the London based design/art studio Troika getting a further feel for the possibilities ingrained in fusing his diverse background with the field of interaction and digital design.

Putting off his final thesis to study at CIID, Ulrik is working to become a “reflective practitioner” – combining his background in business, art and academia with design thinking and praxis. Currently Ulrik is fascinated with (in no particular order) service design, art, immersion, play and performance.

Website: www.ulrikhogrebe.com/