Ana Laura Farias

With a deep passion for social and economic development through innovation and creativity, Ana Laura leads the global Summer School programme at the Copenhagen Institute of Interaction Design.

For the past four years, she has worked as an innovation strategist to social enterprises seeking to establish their products and services in new markets; and as part of the Innovation team at the Rockefeller Foundation, she has created strategies, events, and tools that allow the public and private sectors to increase their capacity to innovate.

With a goal to influence public policy and social programmes from an innovation and creativity perspective, Ana Laura pursued a Masters in Public Administration and Policy at Columbia University in New York City. She aims to encourage decision-makers to maximise the creative possibilities for designing, implementing, evaluating, and communicating solutions for human challenges.

Ana Laura’s experience includes more than 10 years in the communications and strategy fields. In 2009, she cofounded the first Mexican advertising agency dedicated to developing public awareness campaigns. As Creative Director, she led a cross-disciplinary team and clients toward an innovative shift from social-good campaigns to scalable communication programs utilising all types of media, from television through community interactions. Her experience ranges across multiple social issues, including human rights, HIV, gender, mobility and transportation, humanitarian crises, education, voting and democracy, and teenage violence. Her clients include the United Nations, Amnesty International, and Mexican government agencies.

Ana Laura’s work in the advertising field has been recognised with many international honours, including a Cannes Lion. During her work experience in Argentina and the UK, she collaborated with several of the world’s top creative agencies and with clients such as Coca Cola, Nike, and Vodafone. She has twice won a D&AD scholarship from the most important advertising festival in Europe—a recognition awarded annually to only 20 individuals worldwide. She holds a degree in Creative Advertising and graduated as the most awarded student in the history of the university.