Ana Laura Farias

With a deep passion for social and economic development through innovation and creativity, Ana Leads the Summer School programme around the world from the Copenhagen Institute of Interaction Design.

Last 4 years she was a consultant helping social enterprises to establish their product or services in new markets as an innovation strategist, at the same time that was at the Rockefeller Foundation collaborating with the Innovation team creating strategies, events, and tools on how the public and private sector can increase the capacity to innovate.

Envisioning influencing public policy and social programs from an innovative-creative angle, Ana pursued a Masters in Public Administration and Policy at Columbia University in New York City. She aims to encourage decision makers to take advantage and use creative possibilities available for designing, implementing, evaluating and communicating solutions for human challenges.

Over the past ten years she has been working in the communication and strategy field, in 2009 Analá Co-founded the first Mexican advertising agency merely dedicated to developing public awareness campaigns. As Creative Director, she led a cross-disciplinary team and clients towards an innovative shift from social-good campaigns to scalable communication programs using all types of media from the TV through community interactions. Her experience ranges across multiple social issues including Human rights, HIV, gender, mobility and transportation, humanitarian crises, education, vote and democracy, teenage violence. Some of her clients include the United Nations, Amnesty International, and agencies of the Mexican government among others.

Ana’s work in advertising has been very recognized; she has won many awards, including a Lion from the Cannes Lion Awards. During her experience in Argentina and the UK, she collaborated with multiple top five creative agencies of the world, some of her clients were Coca Cola, Nike, and Vodafone. She has won twice a D&AD scholarship (the most important advertising festival in Europe) recognition given only to 20 individuals worldwide. Analá holds a degree in Creative Advertising and graduated as the most awarded student in the history of the university.