Designing for Behaviour & Impact

Learn how to incorporate lessons from behavioural science into the design process and create solutions that have a measurable impact.

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Workshop dates: October 12–16, 2020 (10 am–6 pm Central Standard Time)

Faculty: Alexandra Fiorillo

What is this workshop?

The Design for Behaviour & Impact workshop will follow CIID’s learning by doing philosophy and people-centered approach to introduce students to behavioural science through the lens of interaction design. The workshop will investigate how a behavioural research and design process can help interaction designers gain a better understanding of people’s decision-making processes and create products and services with higher rates of adoption and usage.

What will you learn?

  • Better understand how people make decisions by introducing concepts and lessons from the field of behavioural science.
  • Practice strategies for designing products, services and environments that address the behavioural biases of our users.
  • Evaluate the effectiveness of our solution by measuring the influence (or lack thereof) of our designs on people’s behaviour.
  • Recognise implicit biases that we may have as individuals or teams and how they influence the decisions we make in our design process.

How will you learn it?

Understanding lessons from behavioural science and the cognitive biases that people have can be a powerful tool for anyone who is shaping new products and services. This workshop will provide an overview of the field of behavioural science and how it can be integrated into the design process.

The workshop is a combination of lectures, mini activities, and group projects. Students will simultaneously practice applying behavioural design methods while also gaining hands on experience with interaction design methods including journey mapping, wireframing and interactive prototyping.

Please note: This workshop is currently undergoing changes in order to be held via remote learning. Please check back soon for a more up-to-date description of the workshop’s activities.

Is this for you?

Yes, if you are a designer, researcher, product manager, engineer, or anyone else who would like to better understand the people you are making products for. A basic understanding of the design thinking process is nice to have, but not necessary.

What do I need to bring to the workshop?

  • A computer
  • Notebook and writing utensil

Enrol now: There is a maximum number of 20 places available for each workshop, first come first served. Enrolment will be closed when the workshops are full.