Jenny Shirey & Wouter Walmink (CITRIX)

Wednesday, 27th May 2015


Demystifying the Role of In-house Designers

This role of the Product Designer (also often called “UX designer”) is increasingly crucial to the success or failure of software products. In the past few years there has been a rise of design-driven startups such as Airbnb, Pinterest, and Dropbox, as well of a renewed focus on design at large companies like Google and Intuit.

So, what does it mean to be a product designer at a software company? What is specific to designing a digital product, rather than a website, and working in-house, rather than at an agency?

During this talk, Wouter Walmink and Jenny Shirey will answer these questions based on first-hand experiences working as designers at a range of companies, from small startups to large global corporations. They will talk about the practical details such as tasks, processes, and environments at these companies. They will also share personal stories about the positives, the negatives, and the biggest misconceptions about in-house product design.


Jenny Shirey is a Lead Product Designer at Citrix GoToAssist, where she uses human-centered design methods to create better customer support experiences. She has 9+ years of experience as a designer, starting out in print design and transitioning to UX and product design after receiving a master’s degree from Carnegie Mellon University.

Wouter Walmink is a designer at Citrix Podio, where he works to make Podio the most flexible tool for managing any kind of business. He loves cracking complex problems with a mix of user research, design exploration or systematic thinking. Before joining Citrix, he ran his own company called Studio Ludens, worked for a research lab in Australia and moved to Denmark in 2013 to study at CIID.


When: 5-6pm – Weds, May 27th, 2015

Where: CIID, Toldbodgade 37b, 1253, Copenhagen K, DENMARK