David Sherwin

Friday, 10th Jul 2015


Designing for Positive Habits and Behaviours

We live in a world where we expect the applications and services we use every day to not only help us do what we want to do, but encourage us to help reach our goals in ways that will make us healthier, wealthier, and happier.

In this talk, David Sherwin will explore a growing trend in the interactive space, where product designers are using techniques drawn from the social sciences to support and shape the choices their users make. With the tools provided in this talk, you can create your first draft of a product intended for positive behavior change, as well as understand the challenges of testing your design solutions in a responsible manner.


David Sherwin is an interaction designer and creative director with expertise in guiding multidisciplinary teams in the creation of novel products and services. David is currently Director of User Experience at lynda.com, an online learning product utilized by millions of people worldwide to learn the skills they need to succeed and pursue their passions. He is also a Fellow at frog, a global product design and strategy firm, where he previously served as an Interaction Design Director. His clients have included GE, AT&T, Microsoft, JPMorgan Chase, Girl Effect, Tipping Point Community, UNICEF, and many others in the nonprofit and for-profit sectors.

(full bio)

When: Friday, July 10th – 3pm

Where: (please note, this talk will not take place at the CIID studio)

KEA – Copenhagen School of Design and Technology
Guldbergsgade 29
2200 København N
(Exact room TBC, if you sign up, we will email you the details on the day)

Please enter through the bike entrance and come up in the lift to P4!

Sign-up here: https://www.eventbrite.com