Simona Maschi

Partner

Simona Maschi’s main focus is on envisioning future scenarios and experiences for people’s everyday life. In particular, she designs new concepts of services enabled by innovative technologies for both the public and the private sector. She is interested in new design solutions that support companies towards a stronger attitude to environmental and social responsibility. Her last works in collaborations with academia and industry have explored different topics, such as private and public transportation, health and wellbeing and sustainable housing.

Simona is an expert in Service Design, Scenario Design and Design Methods. Most recently she has been teaching at Denmarks Design Skole and was an external lecturer at IT University of Copenhagen, co-teaching a course in Interaction Design with Heather Martin. She was also a lecturer at the Politecnico University in Milan. Until June 2006 she was an Associate Professor and researcher at the Interaction Design Institute, Ivrea. She has been a visiting lecturer in European and American schools, an invited lecturer and trainer at international design workshops, and is an active co-organiser of conferences, seminars and workshops.

Simona has a PhD in Industrial Design and Multimedia Communication from the Polytechnic University of Milan, Italy (2002). She was a visiting scholar at the Institute of Design at Illinois Institute of Technology in Chicago (2002) and has an MA in Architecture from the Polytechnic University of Milan, Italy (1996).