Alice Pintus

Tuesday, 24th Mar 2015


Arduino UX, design and development insights

A product’s success in technology isn’t always about technological innovation. When Arduino was developed, several comparable microcontroller boards were already available in the electronics market. What set it apart was its focus on user experience, education and its community.

This talk will walk you through the evolution of the Arduino UX strategy – its DIY beginnings, its current features, and what is coming next. It will explore how an open-source, educational approach can transform a product’s development and design, eventually leading it to become an industry standard.

Working on an open-source product and keeping in mind the needs of beginners and experts alike, Alice has faced questions that can prove insightful beyond this specific context. What can foster a synergic relationship between interaction designers and software engineers? How to compromise your vision for the project when asked to deliver a minimum viable product (MVP)?


Copenhagen Institute Of Interaction Design ApS
37 Toldbodgade
1253 Copenhagen

When: Tue, April 24th – 5pm.

Please sign-up here:


Alice is a senior Interaction Designer at Arduino, an open-source electronics prototyping platform. Her expertise is in ethnographic research, strategy, and physical+digital products.

Alice has always been deeply interested in how open source platforms grant universal access to knowledge and tools, empowering people to create what they need themselves. She is also passionate about how design can impact people’s lives in the chronic healthcare field, by minimising complexity while providing guidance and support.

Prior to Arduino, Alice was working for Smart Design, a design firm based in San Francisco, CA.

She was amongst the first group of students to graduate from the Copenhagen Institute of Interaction Design (CIID), a Master’s level education co-created by an international group of students, faculty and design professionals.