Lessons and insights from the world of advertising — a perspective on its role in design
Jacob Berg is an award-winning conceptualiser and advertising professional who has worked for a wide variety of clients on four continents, most notably for The LEGO Group. Over the past decade, Jacob has been deeply involved in the conceptual and creative development of some of LEGO’s most successful product launches and marketing campaigns; these campaigns and products have won numerous advertising and toy awards the world over. However, it has not all been smooth sailing.
In this open lecture, Jacob will address some of the many challenges that inevitably arise when you sell creative ideas to clients with business minds—even if that client is renowned for having a creative culture.
During this presentation, which will be seasoned with anecdotes and insights from some of advertising’s biggest gurus, Jacob will explore how useful advertising is for creating a design of and for the mind. He will address five important lessons designers can learn from advertising, and how you can best overcome the common pitfalls that appear during any creative process.
Jacob Berg is an independent creative consultant. He is based in Copenhagen and has a portfolio of large international clients. He recently participated in the Cannes Creative Leadership Programme with the Berlin School of Creative Leadership. He lives in Frederiksberg with his two sons.
When: Weds, Sept 2nd – 5-6pm