Why do designers build prototypes? What is the goal of prototypes? Why do we sometimes talk with people to gather feedback on things made out of paper?
This lecture will showcase different ways and reasons to prototype, and how they affect the process of getting to the right solution. Different prototypes help us gather various feedback from users in different phases of the project: we ask questions to get inspiration, to understand if we are going in the right direction or to validate what we are doing. Different media and levels of resolution can help us to get diverse answers, depending on whether we want to talk about a concept at an initial stage or if we need to get feedback about functionality.
Martina is an interaction designer with a background in product design, for the past 4 years she has worked at CIID as an Interaction Designer and Prototyper.
Martina likes to find connections between abstract concepts and practical applications: She strongly believes that looking into the real world and talking to real people is the best place to harness inspiration that can then be used to drive innovation projects. Her strong ability in prototyping and her love for people-centered design processes are key factors in creating solutions that will create positive change for peoples lives.
She loves to work on new concepts (abstract or concrete) that explore the possibility of promoting new lifestyles and behaviours. Martina approaches design problems by looking into the future and imagining new ways of doing things.
When: Tue, Oct 20th – 5-6pm