UX for Startups: Design Thinking + Doing
User Experience (UX) design is a key competency for startups. This talk describes how design can inform both the product and culture of companies. Design research is a powerful toolkit that can improve product-market fit and make companies more human centered, benefiting not only customers but employees.
Ame Elliott is a Design Research lead at IDEO San Francisco where she delivers tech strategy work for Fortune 500 clients like Acer, Ericsson, and Samsung. She is a passionate teacher of Human-Centered Design and Design Thinking. Ame led teams that launched The Bold Italic, a local journalism website that won awards from AIGA, IDEA, SF Weekly and the Webby awards, and the Innovator’s Accelerator, an online class taught by Harvard Business School’s Clayton Christensen. Formerly a research scientist in the Computing Science Lab at Xerox PARC, she holds 8 patents and a Ph.D. from the University of California at Berkeley. Ame advises startups to be more human-centered and mentors companies building design capabilities.
Copenhagen Institute Of Interaction Design ApS
When: Weds, Feb 4th, 2014 – 5-6pm
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