Experience Design or Interaction Design?
What is an experience? What is design? What is a human being? Experience and participation design is about making people feel safe and giving them agency to have a great time.
You are probably working in some way with getting humans to go somewhere to do something. You’d maybe even like to turn your audience, or consumers, or citizens, into active participants in your art, or retail experience, or democracy. But how do we do that? By designing every experience with respect for humans as the biological animal and the cultural being that we are, and by providing them with an alibi for interaction.
An alibi is an object, rule or social dynamic that changes the meaning or consequences of an action. By providing an alibi, you remove social cost, such as the fear of embarrassment or the worry of appearing rude. This lowers the threshold of participation, increasing agency and therefore enabling your participants to try new behaviours within the magic circle (the boundary of the designed experience).
Absolutely every aspect of an experience is, in fact, a designable surface. Rebecka will tell you more!
Rebecka is a biologist an an experience designer. She is a founding partner of the event company Briza maxima AB, which delivers growth through experiences. Briza has created experiential concepts like the Carnevalesque: Retrostylish Extravaganza club nights and is one of the co-founders of the Alibis for Interaction network.
During fieldwork on Jamaica, in her first career as a biologist, Rebecka realised that the only real problem her beloved sea slugs and iguanas were facing was the fact that they share a planet with us humans. In the stark reality of Jamaica’s poverty, it was quite obvious that a just society that cares for its citizens is a necessity not just for humanity but for all the organisms around us, too. This insight started Rebecka on a path of engagement with education, environmental communication, democracy issues and strategic communications – everything she is working with today.
Rebecka is also one of the founders of the regional meeting and event industry organisation Skånska branschrådet för möten och event, which works to raise awareness of events as strategic communication. She is a board member of Marknadsföreningen i Malmö.
When: Wed, Oct 14th – 5-6pm