The User Experience of Mobile Money
Adam will discuss how mobile money is being used to offer new products and services to the rural poor and ways that social enterprises are leveraging mobile money to reduce poverty around the world. He will share his experiences as an interaction designer researching and designing new products in countries like Uganda, Bangladesh, Zimbabwe and India. The lecture will show examples of how social enterprises are incorporating mobile money into their product-service ecosystems to offer new user experiences for customers at the base of the economic pyramid.
Adam Little is a consultant with GRID Impact, a social enterprise that uses behavioral science and human-centered design to create scalable social impact for clients working in the areas of financial inclusion, agriculture, water and sanitation, education, and alternative energy. He has worked with a number of microfinance institutions and other social enterprises that use mobile money to give their customers better access to life-changing services.
When: Tue, Feb 9th – 5-6pm
Where: CIID Toldbodgade 37b Copenhagen, 1253