Steen Bock

Steen Bock is co-founder and CEO of Annassurra. An innovative new brand in luxury hospitality inspiring original discovery in second-tier destinations.

Steen joined the board of CIID in January 2019 bringing an entrepreneurial mindset and more than 20 years of experience in finance, business and executive management to the board.

After having earned his higher diploma in commerce and graduating from the Danish Bankers’ Association Steen began his early career in finance where he held a number of senior positions from 1986-1992. In 1993 Steen decided to pursue an entrepreneurial path and became owner and operator of several McDonalds restaurants in Copenhagen, Denmark.

Pursuing new opportunities Steen moved to Dubai in 2010 where he served as Owner Chairman ad CEO of Panmeas Jewellery LLC – the master franchise and distributor of PANDORA jewellery in the Middle East.

After returning to Denmark Steen has successfully served as Chairman of the board of Little Miracles International (2016 – 2019) and House of Amber Middle East (2015-2018) and is currently working on his exiting new project and luxury hospitality brand Annassurra.