OPEN Lecture: Steinar Valade-Amland

Wednesday, 17th Oct 2012


Having followed the development of design from a first hand perspective through the last two decades, Steinar Valade-Amland will confront you with an optimistic and critical snapshot of where design is today and how it got there, and not least of where design might be heading as a profession and an approach to the challenges we face.

He will go through the role that design and designers have played throughout the last 50 years – as a reminder of the complexity the field has reached, and then point at the challenges, barriers and opportunities of design in light of current political awareness, focus in the professional community and developments with regard to demand and the marketplace.

Finally, he will lay out a few scenarios for what he sees to be possible developments during the coming years and how we all can influence which one of them comes through.

Steinar Valade-Amland has an educational background as economist focusing on management, extensive experience from Norway and Denmark – in Norway primarily with sales, marketing and PR, before his carreer continued in Denmark in 1989 in positions within export, product and marketing management in design driven companies until 1997, where he tok over the management of a brand design agency.

Since 2000 he has managed Danish Designers, representing the leading design professionals in Denmark. From 2012, he also acts as an independent consultant through his own company THREE POINT ZERO.

He has extensive competences within conceptualisation and strategic development focusing on creative or creativity driven SME’s, strategic communication and policy making.

Full bio


5-6pm – Weds 17th Oct, 2012

Toldbodgade 37b
1253, Copenhagen K

Space is limited so please RSVP via email to: (with ‘STEINAR’ in the subject line)

Map & Directions

With thanks to our Founding Partners: Novo Nordisk, Velux & Maersk who have made this lecture series possible.