Perhaps traumatizing to those who love polar bears, this visualization from the National Grid of your CO2 output has a rather dramatic effect on some digital versions of the animals.

The question is whether anyone sticks around for the tips on how to reduce your carbon footprint or if they’re more inclined to immediately turn off the computer and curl up in the fetal position.
Like any media, one should digest the information presented with an eye towards agendas and bias. After all, this site is produced by the National Grid.
So perhaps it’s not so surprising that while there’s a “buy more clothing made in the USA” (displayed for visitors from the US), options such as buying locally-produced food are notably absent, as are options for buying alternative fuels (such as electricity from wind power) and taking your residence off the grid through solar or wind.
It is perhaps a bit like the Energyville game developed by Chevron: while the information presented is supposedly non-biased, it’s hard to trust that information from such a key stakeholder is not skewed in some way. More to the point, it’s often the omissions which are most telling: the impact of policy, for one thing, or the geo-political context of the imaginary city. Measures like subsidies for new technologies such as wind or solar can help reduce their short-term cost, while federal regulation or guidelines may have a greater impact on growth and development than an individual city can effect.
But putting that discussion to one side, the larger issue is that this is not about energy or food or the economy or any number of single issues; rather, it is about all of them taken as a whole and their impacts on one another.
While it is nice to think that changing our lightbulbs will help the polar ice cap grow, in truth the situation is much more complicated. Those individual steps are important, but it will take a complex and integrated approach to solve this problem, not to mention a necessarily sophisticated and nuanced understanding of the problem. And while these games and visualizations take an important first step towards making the problem more understandable and within the grasp of individuals to impact, I’m waiting to see the next generation display more complex, comprehensive, and sophisticated approaches.







