After the recent earthquake in China, quite a bit of news surrounding the event was communicated via Twitter, even to the point of scooping major news outlets (although one might reasonable contest the quality of that reporting).
Talk at the time revolved around whether Twitter had come into its own. However, as this VentureBeat article points out, we may have been paying attention to the wrong service.
Twitter, after all, is a Web 2.0 startup that’s firmly rooted in the US. But most of the significant events in which Twitter has played a major role in communicating have originated from developing countries. And this is where the article introduces a service which I had never heard of, called SMSGupShup.

This service forwards SMS messages sent from your mobile phone to a list of subscribers, providing effectively the same service as Twitter, but through a different medium. Yes, of course Twitter allows you to tweet through your mobile phone, but it’s first and foremost a Ruby on Rails web application (hence all the growing pains).
SMSGupShup, according to the article, has in contrast managed to scale effectively to the point where it now handles 10 million messages a day. Membership has grown from 1 million in January to 7 million in June.
This trend takes advantage of network effects: the fact that there are many more mobile phones in use than personal computers, particularly in developing countries. The article places the ratio in India at 1 computer per 10 phones, and globally the stats are something like 1.3 billion internet users to 3.3 billion mobile phone subscriptions, or approximately 1 billion personal computers to 2.7 million mobile phone users with one phone, and 700 million or so users with two or more phones.
So you can see why the mobile phone as a platform offers an incredible potential for growth, particularly in developing countries. The rest of the article has some interesting points about how the technology is being used to preserve languages (particularly the Hmar language, which has only 65,000 speakers) and to connect groups with similar interests (140,000 followers of the Sikh religion receive daily quotations from their holy book).